Changing Face Of Premier League
New research shows that the Barclays Premier League is attracting more and more fans from all parts of society.
In the past, there was not much information about Premier League fans, but now there is some new research by a company called Populus. They looked at attendance numbers from Premier League matches and found that of the 13.6 million fans who attended, 2.6 million (19%) were female and 1.1 million (8%) were from black or other ethnic minority groups. They also found that, of the 2.3 million people have only been going to matches for the last 5 years, 800,000 (33%) are females and 400,000 (16%) are ethnic minorities. This shows that there is an increase in the number of women and minority groups going to Premier League matches.
It is the extra safety offered by the Premier League clubs that is attracting more and different fans. This extra safety includes more stewards*, CC TV cameras** and refusing fans who have been in trouble in the past. Black and Asian fans also say that they feel safer as the number of women, children and minorities like themselves going to football matches has started to grow.
Ticket sales show that in 2009/10, 13% of season tickets went to children. Populus research has found that over ¼ of people who attend matches take their children and about ⅔ of those said that they see going to a Barclays Premier League match as a family day out. Almost all of them (97%) feel safe outside the stadium before and after the match, and inside the stadium during the match. ¾ feel that their club is trying to make the match more child-friendly.
Parents who take their children to watch football are more likely to talk regularly to their children about football and a lot of other issues too. Research said that it was one of the few times that children were happy to be seen outside the home with their mum or dad!
Among Black fans, the increase in the number of Black players has made a lot of difference to these fans feeling OK when they attend matches. At the moment, there are not many British–born south Asian players at the top of the sport, but Asian groups believe that there will soon be more, like there are in cricket and boxing.
Richard Scudamore of the Premier League said, “Football is increasingly attractive to more sectors of society, which is fantastic”. He went on to say that it was not long ago that football was seen as being for ‘young, white males’ only. “We now attract more of everyone,” he said, “women, children and black and minority ethnic fans”.
* a steward watches the fans at a match and tell the police of any problems
** closed-circuit television cameras to watch the fans
This article is adapted from:http://www.premierleague.com/page/Headlines/0,,12306~2133074,00.html
- See more at: http://premierskills.britishcouncil.org/en/
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