Topic: Advertisement

Time:  90 minutes


  • To develop the ability to identify language of persuasion typically found in advertisements and slogans
  • To give practice of producing an advertising storyboard
  • To practise present and past continuous tenses


This lesson focuses on the creative as well as linguistic aspects of advertisements. The concept of a storyboard is introduced, an example is examined in detail and students produce their own storyboard to advertise a product. (A storyboard is a series of pictures which show changes of action planned for an advertisement. It is a cheap way for directors to get an idea of what the advert will look like before they start filming.)

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